20 March 2007

Google Buys Game Advertising Company

Silent Hill

A short one on Google's acquisition of Adscape (I found it on GameIndustry.biz). I'm not looking forward to yet more adverts in games (you can see my thoughts on it in my old gaming blog) and again the are using, as all advertising in games PR people state, that they can do so while maintaining a high quality, engaging user experience. Still it is better than advertising is not only nice to have, but it's an essential component to create the fiction of being there which implies that it's really about building a user experience not getting money, oh no. Still any excuse to link to this fine PA comic.

No comments: